Ford Mach-E AR Experience

For the new Mach-E, Ford wanted to let the audience view the car from the comfort of their homes while avoiding the dangers of the pandemic. We teamed up with the Ford Enginner team and got audio recordings of them describing various features of the car and we turned those into 10 unique AR expriences for the Ford Mach-E.

Roles: AR Creation / 3D Animation and Lighting

Client: Ford
Agency: BBDO